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MAGAZINE Magazine Streetwear Pioneers Culture Emerging Labels Film Diaries Editorials SHOPPodcast Community Community Group Write For Us Store Guide Brand Guide Gallery FAQ About About Contact References Archive Press
HYPEND | Curating Streetwear Culture
Curating Culture

Hypend Magazine

Curating Culture

Copenhagen Fashion Week 2025 - Zalando Visionary Award winner IAMISIGO
Joel KotivuoriAugust 11, 2025Comment
Workwear Meets Street Food: Dickies x Goldies Burger Take Over Berlin
Workwear Meets Street Food: Dickies x Goldies Burger Take Over Berlin

Dickies linked up with Goldies Burger hosted by Zalando for a Berlin-style block party full of flavor, fits, and good energy.

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Karim AwadJune 24, 2025Comment
Keijo “Keke” Rosberg: The Original Finnish F1 Legend Through Images from Past Decades
Keijo “Keke” Rosberg: The Original Finnish F1 Legend Through Images from Past Decades

Keke has famously said: “I will never enter a racing car without my golden necklace.”

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CultureKasper KasanenJanuary 18, 2025Comment
A Day with Polestar 4: Navigating the Streets of Helsinki with Team Hypend
A Day with Polestar 4: Navigating the Streets of Helsinki with Team Hypend

From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 exemplified how seamlessly this electric powerhouse integrates into the trendy Helsinki lifestyle.

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EditorialsKasper KasanenDecember 21, 2024Comment
The Original IT-Millionaires of Finland: The Rytsölä Brothers Behind Saunalahti and Jippii
The Original IT-Millionaires of Finland: The Rytsölä Brothers Behind Saunalahti and Jippii

Even the folk-hero singer Frederik made a song called “Rytsölät Baanalla” about their shopping sprees.

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CultureKasper KasanenNovember 30, 2024Comment
25 Most Inspiring Quotes from Global Tech-leaders and Startup Founders Speaking at This Year’s Slush in Helsinki
25 Most Inspiring Quotes from Global Tech-leaders and Startup Founders Speaking at This Year’s Slush in Helsinki

Here are the top 25 most interesting quotes Hypend picked up from the amazing set of global leaders speaking on Slush’s various stages this year. 

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EditorialsKasper KasanenNovember 26, 2024Comment
Zalando Cultural Ties Antwerp
Zalando Cultural Ties Antwerp

Zalando recently took us on an immersive journey through Antwerp to explore the city’s vibrant streetwear scene - known for its cutting-edge style and creative spirit.

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EditorialsKarim AwadNovember 12, 2024Comment
Introducing the New Dyson OnTrac Headphones
Introducing the New Dyson OnTrac Headphones

We went to London to check out the unveiling of the new audio-only headphones: the Dyson OnTrac headphones.

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EditorialsKarim AwadJuly 18, 2024Comment
The AIDA Impact x Hypend Lucky Clover Necklace Collaboration
The AIDA Impact x Hypend Lucky Clover Necklace Collaboration

Building bridges between communities through high-quality craftmanship and recycled natural materials - Introducing the AIDA x Hypend Lucky Clover Necklace.

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EditorialsKasper KasanenJune 19, 2024Comment
Polestar Helsinki Showroom Takeover to Celebrate the Release of Polestar 4
Polestar Helsinki Showroom Takeover to Celebrate the Release of Polestar 4

Polestar Helsinki invited team Hypend to takeover their Helsinki Showroom to celebrate the release of their newest and baddest EV yet - the Polestar 4.

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EditorialsKasper KasanenApril 25, 2024Comment
Book-release: It's Been 30 Years of Filippa K
Book-release: It's Been 30 Years of Filippa K

Filippa K is turning 30 this year, and as of so the Swedish fashion house has decided to collaborate with the renowned Swedish photographer J.H. Engström to release a limited-edition book.

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EditorialsKarim AwadNovember 16, 2023Comment
Breaking Boundaries: The HYPEND x Schott N.Y.C. Varsity Jacket - Full Lookbook & Launch Party Recap
Breaking Boundaries: The HYPEND x Schott N.Y.C. Varsity Jacket - Full Lookbook & Launch Party Recap

The HYPEND x Schott N.Y.C. Varsity Jacket is the first-ever collaboration Schott N.Y.C. has embarked upon in the Nordic Countries. Imagine that – New York's soul meets Finnish youth culture's boldness! Our roots run deep, and together with Schott N.Y.C., we're making waves that'll be felt worldwide.

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EditorialsKasper KasanenOctober 11, 2023Comment
Originals by Hypend Blockparty in Punavuori
Originals by Hypend Blockparty in Punavuori

To celebrate the Originals by Hypend campaign, we invited some members of the Hypend community to party with us at our Showroom in Punavuori, Helsinki - and here’s what happened.

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CultureKasper KasanenJune 15, 2023Comment
The Finnish Eyewear Designer Vincent Catani Just Released His Newest Collection Titled Collection ID
The Finnish Eyewear Designer Vincent Catani Just Released His Newest Collection Titled Collection ID

Vincent Catani's journey from Finland to Copenhagen, and his collaboration with the finest eyewear craftsmen in Japan, exemplify his dedication to creating eyewear that transcends trends and becomes timeless.

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EditorialsKasper KasanenMay 15, 2023Comment
HYPEND x 3 Kaveria Ice Cream: Our Sweetest Partnership Yet and a Visit to Their Ice Cream Factory
HYPEND x 3 Kaveria Ice Cream: Our Sweetest Partnership Yet and a Visit to Their Ice Cream Factory

Unleashing our inner child by visiting the 3 Kaveria ice cream factory and an arcade full of vintage Japanese games.

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CultureKasper KasanenMay 10, 2023Comment
Originals by HYPEND - Q&A With Kaarle Hurtig
Originals by HYPEND - Q&A With Kaarle Hurtig

To continue the Originals by Hypend series that features some of the people that make Helsinki move, we sat down with the multi-talented Kaarle Hurtig for a photoshoot and a brief Q&A interview.

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CultureKasper KasanenFebruary 21, 2023Comment
Film Diaries 019: Team HYPEND in Los Angeles and ComplexCon 2022
Film Diaries 019: Team HYPEND in Los Angeles and ComplexCon 2022

For the 19th episode of our beloved Film Diaries, we decided to share some of the best film photos we took on our ComplexCon trip to Los Angeles in November 2022.

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Film DiariesKasper KasanenFebruary 16, 2023Comment
Originals by HYPEND - Q&A With Man Yau
Originals by HYPEND - Q&A With Man Yau

The fourth talent in the Originals by Hypend series is Man Yau, a very talented ceramic artist born and raised in Helsinki in the 90s, whose work has been showcased in the most prominent galleries locally and internationally.

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CultureKasper KasanenFebruary 14, 2023Comment
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